Competitive Markets

A Competitive Market is the highest-level grouping for brands and products that compete with one another. It provides a way to categorize an entire product portfolio for broad analysis and competitive intelligence.

How to Create and Edit a Competitive Market

From the Reference Data > Competitive Market List in the Back Office (BO), a list of all competitive markets can be accessed.

To create a new one, select the Competitive Market . Create option located in the RELATED TASKS section on the right side of the screen.

The following screen will be displayed.

• Code: A required text field for entering a unique identifier for the competitive market.

• Name: A required text field for the competitive market's descriptive name.

• Description: A required text area for a detailed description

• Active: A checkbox that enables or disables the competitive market. This field is checked by default.

The following steps should be followed to edit an interaction.

• Reference Data - Competitive Markets List

• Select a row and press Competitive Market . View

• Click on Edit Competitive Market

Additional Considerations