Brand Families

A Brand Family is an umbrella brand that groups together multiple individual brands.

This level in the product hierarchy serves to organize and categorize different brands that may be related through a common identity, target market, or parent company. It is essential for managing a diverse brand portfolio and for high-level marketing analysis.

How to Create and Edit a Brand Family

From the Reference Data > Brand Families List in the Back Office (BO), a list of all brand families can be accessed.

To create a new one, select the Brand Family. Create option located in the RELATED TASKS section on the right side of the screen.

The following screen will be displayed.

• Name: A required text field for the brand family's name.

• Code: A required text field for a unique identifier.

• Description: A required text area for a detailed description.

• Competitive Market: A required dropdown menu to link the brand family to an existing competitive market.

• Competitive Market Company: A required dropdown menu to associate the brand family with a specific company.

• Using Thalamus: Indicates if the brand family uses the Thalamus system.

• Age restriction: Applies an age restriction to the brand family.

• Active: Enables or disables the brand family. This field is checked by default.

• Descriptions: Text field for additional information

The following steps should be followed to edit a brand family

• Reference Data - Brand Families List

• Select a row and press Brand Family . View

• Click on Edit Brand Family

Additional Considerations