Effectiveness

Initial concept on effectiveness

Thalamus communications provide a range of data for analysis. Standard engagement metrics are tracked automatically for each recipient (referred to as a communication "impact"). Key metrics include: Bounces, Opens and Clicks.

These are typically tracked via a Boolean (true/false) value on each impact, indicating whether an action was performed.

Beyond standard metrics, Thalamus includes a custom, configurable metric known as Effectiveness. This feature is designed to measure whether a communication has successfully prompted a recipient to achieve a specific business goal.

Effectiveness is defined by establishing a required sequence of actions (known as "interactions") that a recipient must complete within a preset period of time. If the sequence is completed correctly, the communication's impact on that recipient is marked as "Effective".

How to Configure Effectiveness Conditions

To enable the 'Effectiveness Conditions Configuration' link on the Communication Dashboard, the communication, applicability, and content must first be configured.

1. Evaluation Period

• Evaluate from: The start date and time of the period during which effectiveness will be evaluated.

• Evaluate to: The end date and time of the period during which effectiveness will be evaluated.

2. Audience Calculation

• Information: An informational display area that shows the number of consumers who match the configured conditions after a calculation is performed.

Save & Calculate (Button): A button that saves the current configuration and calculates the total number of consumers who meet the defined conditions.

3. Individual Testing

• Party to test: A search field to find a specific individual or party to test against the configured

• Test Result: A read-only field that displays the outcome of the test, indicating whether the searched party meets the conditions.

4. Condition Rules Configuration

• + (Add Rule Button): An icon button used to add a new condition rule to the configuration.