Campaigns

Here we will explain what a campaign is, show you how to create and edit one, and discuss other important details for working with them.

What is a Campaign

Campaigns are the central organisational element of Thalamus. They provide a structural framework for your activities, ensuring that all data and actions are associated with a specific campaign. This architecture is key for efficient data management.

As mentioned previously, campaigns are made up of various activities. For more information, click the following link: Activities

How to Create and Edit a Campaign

Click 'Create Campaign' in the right sidebar to see the following screen:

To complete the setup, configure the following parameters:

• Name: A required text field for entering a descriptive name.

• Start Date: Date indicating the start of the campaign. This date must be before the End Date.

• End Date: Date indicating the end of the campaign. It must be after the Start Date.

• Active checkbox: Shows the status of the campaign

• Countries: A list of countries where the campaign settings will apply.

• Brand Families: A list of brand families for which this template is valid.

To edit a campaign, follow these simple steps:

1. Select the campaign you want to edit.

2. Click "View Campaign."

3. On the campaign details page, click ‘Edit campaign’.

Additional Considerations

Important: Ensure that the brand families and countries are configured.