How to setup and use Facebook Ads

Get Facebook Access Token

Request Access

Request access from the client to their Facebook Business Account. If they do not have one, it will need to be created at https://business.facebook.com/

• Note: Real data is required to create a Business Ad Account.

Create a Facebook App

Create a new Facebook App at https://developers.facebook.com/apps/.

Link Ad Account

Within the Facebook App dashboard, link the Ad Account to the App. Refer to the official guide for detailed steps: https://www.facebook.com/business/help/303269370149084.

Add Marketing API

From the App dashboard, add the "Marketing API" product. Navigate to Marketing API > Tools.

Generate Access Token

In the "Tools" section, select the following permissions under "SELECT TOKEN PERMISSIONS": ads_management and ads_read. After selecting, click "GET TOKEN".

Provide Connection Details

Provide the generated access token and the Facebook App ID to the Thalamus Team for connection setup, using the following parameters:

• facebook.ads.access_token=EAAZAp6K3RbZB4B....

• facebook.ads.account_id=10385070...

• facebook.ads.debug_mode=true (Use this parameter for testing purposes to enable more detailed logging.)

Create an Ad

Access Ads Manager

The Facebook Ads Manager is accessible at https://www.facebook.com/ads/manager/.

Select Ad Account

The Ad Account under which the new ad will be created must be selected.

1. Create a Campaign: Go to the "Campaigns" tab and click "Create".

   • The campaign details, such as the campaign objective (e.g., "Brand Awareness") and time zone, must be entered.

2. Create an Ad Set:

   • A name for the ad set must be provided.

   • Audience: The target audience needs to be defined. An existing one can be selected, or a new "Custom Audience" can be created.

     • To create a new custom audience from a file:

       • Select "Create New" > "Custom Audience."

       • The option to upload a user file is to be chosen.

       • The provided template needs to be downloaded.

       • The .csv file is to be populated with audience data.

       • The file must be uploaded and data mappings confirmed.

       • The new audience should be saved with a name.

   • Placement: The ad's placement is to be selected.

   • Budget: A budget for the ad set needs to be set.

Create an Ad

• A name for the ad is to be provided.

• Identity: The Facebook Page or entity that will be displayed as the source of the ad is to be selected.

• Content: The ad format is to be selected and the creative content uploaded.

Confirm

All settings should be reviewed and confirmed to launch the ad.

Click here for instructions on using Facebook Ads from a Thalamus communication.