ByRule

Description: Defines the audience using a visual interface with a series of preset fields, operators, and conditions, removing the need to write code.

Use Case: Suitable for building complex logic-based segments in a structured way.

How to setup a rule ByRule

The main configuration is located within the main applicability page, here we will show some examples of this type of applicability.

Configuration Examples

Example 1: Simple Rule, Configuration by country

• Configuration: Profile . Country | equal to | Argentina

• Result: This rule includes only consumers whose profile country is set to Argentina.

Example 2: Combined Rule, Configuration by country and age.

• Configuration: Profile . Country |equal to | Argentina And Profile . Age | greater than |18

• Result: This combination of rules includes only consumers who are from Argentina AND are older than 18.

Example 3: This example demonstrates a more advanced configuration with multiple conditions to define a very specific trigger.

Configuration:

• Interaction Rule: The primary condition is set for a specific interaction: Interaction .Fixed | equal to | Cart Change.

• Occurrence Condition: The rule specifies how many times the interaction must occur: Occurs | equal to | 1 | times.

• Date/Time Window: Two Select Date fields are used to define the specific time frame in which the condition is evaluated.

• Contextual Rule: An additional condition is added to link the rule to a specific Activity (Actividad Points) and Touchpoint (CC-Argentina).

• Result: This combined rule will be met only if the 'Cart Change' interaction occurs exactly one time within the specified date range, and is associated with the 'Actividad Points' activity at the 'CC-Argentina' touchpoint.

Example 4 Combining Different Rule Types: This example shows how to combine an interaction rule with a profile data rule to create a highly specific condition.

Configuration:

• Interaction Rule: The primary condition is set for a Cart Checkout interaction that Occurs exactly 1 time within the specified Select Date window.

• Contextual Rule: The interaction must be associated with the Actividad Points Activity and the CC-Argentina Touchpoint.

• Profile Data Rule: An additional condition requires the user's Profile . Date of birth to be equal to 2025/10/13.

• Result: This complex rule will only be met if a user whose date of birth is October 13, 2025, performs exactly one 'Cart Checkout' interaction. The interaction must also occur within the specified time frame and be linked to the 'Actividad Points' activity at the 'CC-Argentina' touchpoint.